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Livengood joins Minnesota company as VP of sales, marketing

Published: Friday, March 28, 2014 10:54 a.m. CDT • Updated: Friday, March 28, 2014 11:28 a.m. CDT

A Minnesota-based promotional products agency and specialty retailer announced Wednesday it has hired Newton Manufacturing’s senior sales manager for its eastern sales territory, Dan Livengood, as its next vice president of sales and marketing.

According to St. Croix Promotions founder and president Pady Reginer, her company specializes in logo merchandise programs, e-commerce, product development, global sourcing, recognition and rewards and popup event stores and specialty retail solutions. She said Livengood will assume his new duties Wednesday, April 9.

“Dan has tremendous sales and marketing acumen with unlimited creativity,” Reginer said. “We were fortunate to have him join our team. He’s a perfect match, aligning with our sales and marketing strategies moving forward.”

Livengood, a Newton native, has 20 years of experience in promotional marketing and full-service agency sales. In his career, he has won numerous awards, including the coveted Promotional Products Association International Pyramid Award and the American Marketing Association NOVA Award.

In his new position, he will lead St. Croix’s sales and marketing team.

“We especially appreciate how he demonstrates an up-to-date and refreshing approach when driving new business through key accounts and strategic partnerships,” Executive Vice President of Promotions Rob VandenBroecke said. “He’s ready to help us reach a whole new level of profitable growth.”

Livengood received his bachelor’s degree from Upper Iowa University and holds several certifications in and outside the industry. He also has professional training as a speaker and holds an Advanced Toastmaster rating.

He has developed several shadowing and mentoring programs for students interested in advertising and marketing. Currently, he serves on the Government Relations Council for the Upper Midwest Association of Promotional Professionals, where he works on behalf of the promotional products industry, keeping his ear tuned into current trends and political changes.

All of those skills and accomplishments will help him in his new job.

“I’m excited to work with the very creative and customer-focused professionals at St. Croix,” he said. “Their growth potential, coupled with a strong customer service philosophy and many unique attributes, epitomizes a very strong value proposition in the industry.”

Livengood and his wife, LeAnn, have a son, Adam, who lives in Seattle, Wash. They now reside in Chaska, Minn.

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