New antique store coming to Newton
Laurie Nelson is probably more well-known for her work with various Jasper County veteran support organizations, but her passion for antiquing has led her to take up another title — business owner.
In a little more than a week, Laurie is hoping to open the doors on her new antique store “Relics,” which will be located at 115 W. Second St. N., and give downtown visitors another convenient place to stop and shop.
“I actually wanted to start a consignment store since I moved up here in 2002,” Laurie said. “Jerry (her husband), didn’t like the idea of a consignment store. But this has actually turned out better, because it’s made our hobby our business and it’s something we like to do.”
Laurie said she and Jerry made the decision to open Relics suddenly, but they have already recruited four vendors for the store and are in talks with several more. Relics will be capable of holding 14 stalls, have several display cases and there are plans to expand into the shop’s basement as well.
“Keeping people coming in on a steady basis, it takes some creative marketing,” Laurie said on what she thinks the biggest challenge will be.
One creative way to help lure people in is just the opportunity to meet Minion the dog, who serves as the stores unofficial mascot and rarely leaves Laurie’s side. A Facebook page and website are also in the works.
Relics’ prime location on the square was one of the biggest factors for the Nelsons to open the business. They are also hoping to fill the void left behind for local antiquers when Pappy’s Antique Mall closed down in December.
With an expected opening date of Feb. 17, Laurie has been working tirelessly to get things in order, but has no regrets about opening her own store.
“(Interacting with) the people and not having to work for someone. It’s something that I have created and its mine. And the only boss I have to answer to is Jerry,” she said jokingly.
Once the doors open, operating hours for Relics will be 10 a.m. to 6 p.m. on Monday to Friday. From 9 a.m. to 5 p.m. on Saturdays and closed on Sundays. Relics may be contacted at (641) 787-0353.
Staff writer Ty Rushing may be contacted at (641) 792-3121, ext. 426, or at firstname.lastname@example.org.