LE MARS (AP) — The family that owns Wells Enterprises wants to grow the Iowa company into the nation’s largest ice cream-maker by 2020 and scoop out a bigger share of the $10 billion market.

CEO Mike Wells has already seen company sales improve 24 percent to $1.175 billion during his first five years leading the Le Mars company.

But the company faces tough competition from two of the world’s largest food companies. Wells is currently the nation’s third largest ice cream-maker behind Switzerland-based Nestle and London-based Unilever.